I build tech that’s used by some of the world’s biggest brands.

Entrepreneur | CEO | Tech Geek | LATINX

Currently CEO of InCharged, VendX, and Happen Ventures companies I founded and own. My dream is to create new and innovative ways for marketers to reach their audience.

About me


Jessica Gonzalez is a lifelong New Jersey entrepreneur and self-starter.

She founded her event technology company InCharged ten years ago by selling everything she had, moving in with her parents, and working three jobs - all while retaining 100% ownership of the company.

As a Latina woman and mother, the path to building a business hasn't been easy - but Gonzalez lives and works with the attitude that "nothing is impossible.” Over the last decade, she's grown InCharged into an event technology fixture - partnering with brands like Google, Coca-Cola, and T-Mobile to implement cutting-edge experiential marketing campaigns and events.

When the Covid-19 pandemic hit in March 2020, the event business came to a grinding halt - and Gonzalez knew she needed to pivot not only to keep her company afloat, but more importantly to support a new economic landscape where businesses and organizations had entirely different operational needs. She channeled her in-depth knowledge of event operations and applied finely honed cutting-edge research & development processes to start Lux Disinfect, a company offering a complete suite of tools, products, and services to help others safely reopen their businesses. Most disinfection companies focus on only one technology, but Lux Disinfect provides customized solutions to address each of the ways that viruses are spread – through the air, surfaces, and personal space. All of the product lines come together with LUX 360, a comprehensive system to train employees and keep customers informed on the full disinfection process in real time, building trust through transparency so businesses can reopen and people can finally be together again.

Gonzalez has never fit the mold of a "typical" business leader, but she prefers it that way. She brings a fresh, think-outside-the-box approach to every problem she tackles and is ready to leverage her experience and perspective to help keep the families and communities of New Jersey moving forward and safe.

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Building things without degrees

Navigating the landscape of business as a woman minority

Event Tech

Event Marketing

How to kick ass at sales with social anxiety

Sales Development using new and old techniques

Have me come speak at your event or conference Get in touch

Business, Marketing, and Technology, Growth Consulting Services Available

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Top 50 — Women in Business 2016, 2021

ROI Power List — Technology 2021, 2022

Parker Award for Women Leaders in Innovation 2020

New Jersey Restart and Recovery Commission 2020

EY Entrepreneur Of The Year Nominee 2019

Influencers: Technology List

Tech Council Innovators to Watch 2018

Women At The Helm Award 2017

Smart Women 2016: Entrepreneurs Top 5

Smart CEO 2015, 2016

Top 25 Leading Women Entrepreneurs 2015

Ecopreneurs 2015


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